Foster's responsible drinking initiatives are informed by our Alcohol in the Community Policy. This commits us to ensuring that our products are in all cases enjoyed responsibly. It also makes it our mission to minimise the potential negative impacts of alcohol misuse on individuals, their families and the broader community.
Foster's has in place a range of initiatives that deliver on this commitment, including responsible drinking messages on our labelling, a responsible drinking promotion strategy and compulsory responsible service of alcohol agreements with the organisations we sponsor.
At an industry level, we also fund education activities through the Australian Associated Brewers. Foster's is also one of three founding sponsors of a new and ground breaking all-of community organisation, DrinkWise Australia. DrinkWise has a long term mandate to change drinking culture in Australia through sustained education and campaign activities.
Foster's Responsible Alcohol Policy incorporating Responsible Marketing Guidelines (PDF, 106 Kb)
